Monday 22nd June 2020
IRVINE California – Burrana, a market leader in the in-flight entertainment (IFE) and cabin technology industry, today unveiled its latest and most powerful IFE platform, RISE.
“RISE was created to solve airlines’ most challenging issues regarding in-flight entertainment, while providing passengers with an experience unlike any other”, says David Pook, the Vice President of Marketing and Sales Support at Burrana.
The RISE platform consists of hardware, software, apps, and services which can be scaled up or down depending on aircraft type and business need.
Enabled by shared hardware and a common 48VDC power backbone, the RISE platform can be configured to include seatback, wireless, or overhead entertainment, as well as in-seat power – or any desired combination of these.
All the displays within the RISE platform are 4K Ultra High Definition (UHD) resolution and feature High Dynamic Range (HDR), large amounts of local storage, and robust processing power, packaged in a very thin and modern design. Each seatback display also supports integrated single-pin audio, Bluetooth, Near Field Communication (NFC), and the airline’s choice between USB-C or the industry’s highest power USB-A offering.
RISE leverages crowd-sourced data and intelligent algorithms to deliver a dynamic entertainment experience that adapts to the passenger as they use it. Targeted advertisements, a powerful recommendation engine, and comprehensive accessibility settings will provide passengers an intuitive IFE experience that is uniquely theirs.
Airlines’ IFE management teams will also benefit. “We’ve been really clever about how we’ve architected our software, apps and services”, says Pook. “RISE has completely eliminated the need for time-consuming and expensive change requests, ATPs, and FSATs. Airlines will be able to add or remove apps from aircraft via a simple, web-based tool and make changes to their GUI by themselves, without the need for formal acceptance testing”, says Pook.
RISE also offers numerous ultra-high-speed content loading options, easier maintenance, and is 30% lighter than competitive solutions. RISE will be available for retrofit on single and twin aisle aircraft starting Q1 2021 and available for linefit installations shortly thereafter.
To learn more, visit www.burrana.aero/RISE.
About Burrana
For more than 50 years, the heritage of Burrana has enabled all airlines to create extraordinary passenger experiences. Burrana was formed following digEcor’s acquisition of the Collins Aerospace commercial IFE business including the former Transcom and Avicom product lines. Burrana now stands as a world-leading integrated, end-to-end cabin-technology provider. The Burrana portfolio includes seatback, wireless, and overhead entertainment, as well as USB and 110V in-seat power, LED cabin lighting, cabin management, crew applications and content services.
